Our purpose

We are Mixto. We allow companies to transform innovative ideas into customer-centric products that contribute to their growth. We do this by helping companies harness the Hispanic community's economic and social power, representing one of the most significant business opportunities and cultural changes in the U.S. in decades.

 

With a population of 64 million, accounting for 19% of the U.S. population, Hispanics are reshaping the American economy and transforming how we do business. Their economic impact is massive, with a GDP surpassing economies like Canada or India. Understanding Hispanics represents an undervalued opportunity that can serve as a powerful differentiator for forward-thinking companies, potentially leading to unprecedented business success.

 

We aim to guide companies in understanding and leveraging the Hispanic influence on their businesses. Our approach goes beyond simply understanding Hispanics as a customer. We help organizations identify unmet needs and develop customer-centric solutions integrating Hispanic elements into their value propositions. This holistic strategy allows companies to create products and services that resonate deeply with Hispanic customers while appealing to a broader, diverse customer base. By focusing on Hispanic insights, companies can build meaningful connections and deliver relevant solutions for Hispanic and non-Hispanic customers.

 

At our core, we believe that comprehending Hispanics is crucial for all companies, regardless of industry or size. By partnering with us, companies gain invaluable insights into how Hispanics shape the future of business in the United States.